A New Advertising Option!!!

As meal kits and meals to go increase in popularity, one grocer, The Fresh Market, turned to out of home to promote their latest ready-made meal options. May not sound that strange, right! JUST AS A SIDENOTE; The Fresh Market has never used Out Of Home for a specific promotion prior to this campaign. 

To promote their meals on the go, Fresh Market used bulletins in 20 markets this fall. That’s right, working with the group from Outfront Media, Independent’s Service Company (ISCO) was chosen as the print partner for this very important campaign. Working through very close collaboration with the Outfront team, ISCO was able to coordinate (in a very short window of time) a large rollout to multiple locations within those 20 markets. The coverage was in large/major east coast markets from Boston to Miami.

Success!! Independent’s Service counts this a very successful project as we were on time and in almost every case early, with the delivery of bulletins for posting. It is always a pleasure to work with such professionals as the group from Outfront Media in the completion of this very important campaign. But, the most gratifying is bringing a “NEW” Out of Home client to bat, and they hit a home run!

If we can ever be of assistance to you or anyone you may know that is wanting to venture into the Out Of Home advertising medium, we certainly hope you keep Independent's Service Company in mind.

HAPPY SELLING!